Luke42
Well-known member
- Joined
- Aug 10, 2020
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- 397
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- Location
- Illinois, USA
- Vehicles
- GMC Sierra Hybrid (2-Mode)
The pickup truck marketers who did this ad will definitely go there:But just wait for the Ford ad of an F150 charging a Cyber Truck .....
This is a JOKE, but could still happen.
The context here is that the Ford F-150 is 700lbs lighter than the previous generation F-150 (and the Silverado), and it gets dramatically better fuel efficiency than any other pickup truck that was made at the time. It also likely has better corrosion resistance, and the aluminum beds have held up pretty well under actual use. In other words, these tests were cherry picked to convince buyers to buy the inefficient market-lagging truck.
Several years later, Chevy is now catching up and using aluminum to lighten their trucks:
https://www.caranddriver.com/news/a...erado-drops-450-pounds-using-steel-structure/
Pick up truck marketers will go there -- we will see F-150s charging Teslas as soon as Ford or GM feels like they need to mention Tesla directly in an ad. And they'll wrap it in working-class machismo, even if the vehicles are hardly affordable to the *actual* working class.
Even more, charging a Cybertruck from an F-150 Hybrid is a valid configuration. If the only energy available is gasoline, using an F-150 hybrid to turn the gasoline into electric power would be sensible.
It's exactly like showing a Chevy being towed by a Ford. It's fair in the world of truck advertising smack-talk. They've gone there before, and they'll go there again:
It's also fair to have the Cybertruck tow an F-150 hybrid on a trailer -- while racing another F-150 Hybrid. [shrug]
It is what it is, and it's always wrapped in blue collar machismo -- even when it's a f*cking $70k luxury car with a pickup bed. The question is whether anyone actually cares about stunts like this, because brand loyalty is ridiculously high in pickup-land.
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