"Tesla is actively demonstrating what relevant differentiation means in a category that has become increasingly commoditized. Steve Jobs famously said, “People don’t know what they want until you show it to them.” Like Jobs’ iPhone, with Tesla, Musk is showing people what they will want, and why what makes it different matters."
I notice this where I work in addition to a few other headwinds. Innovation is terrifying as it is seen as risk. It is typical in industry for focus groups, customer feed back etc. and it is the same old trope: they just want faster horses.
As we recently read regarding the CT there wasn't much if any customer outreach when designing the CT other than make it badass.
Innovators may actually have a bit of contempt deep down from a lifetime of "color within the lines".