The 60k price is not gonna come with 400 mile range and 3 sec 0-60. That entry priced Rivian is probably more closely comparable with the $39k CT. Also.. the Off road capabilities in the video dont look all that spectacular. I would be more interested in how long it can LAST being treated that way.
I was just about to say this. I would predict that they are doing the classic automaker tactic of talking about your top end specs along with your lowest end price. Everybody does this, including Tesla. Ex. "0-60 in 2.9 Seconds, 14k lbs towing, starting at $39,900". But once you look into it you realize all of those are technically true individually, but not together.
Dang, Rivian and Nicola have huge bankrolls, for companies that have never even sold a product. Those Rivian videos are very well produced. That can't be cheap!
My wife is a film maker, and I have some experience with developing budgets for her projects. She could make that 2.5 minute off-road video for under $25k. That said, Rivian probably paid more, but I doubt they paid more than $100k for the video. You've got one camera (could be an iPhone), one drone, and one shot from an on-vehicle Go-Pro camera, transportation costs to the location, one camera pro could do all of those shots, no lighting, easy sound that one sound pro could do (or which could all be done in post if you wanted to but they probably didn't), minimal to no kraft services since the shoot could be done in one day easy, they probably just went to a local diner to eat, perhaps one or two nights in hotels, and then post-production costs, including music rights.
Here's their YouTube channel. https://www.youtube.com/channel/UCPMdVVKDEUrbp3nH46sTZmg
Thanks for link. They are certainly putting it through it's paces which I would have hoped for a truck manufacturer. As far as competing with the CT, that won't happen until their price comes way down. As someone mentioned above, I'm also pretty sure the $69k is base price (specs unknown).
