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Have to say IMHO that the disconnect is more likely that people still think Tesla is a "Car" company. The "Car" is the accessory. The underlying tech is where the company equity lies. A lot of factors that don't really have to do specifically with Tesla is what is driving the dip. Being hit...

Have to agree, I have enjoyed the videos they have released (e.g. Leno test drive) but something along these lines would be pretty cool. I think people can intellectually get the practicality and genius behind the design, but envisioning its utility as part of daily life is what is missing.